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"The closest you can get to perfection is constant improvement." --Brendan Brazier
Guided by the wisdom of these words and our continual mission to make Vega products even better through new ingredients and innovation, while remaining true to the principles on which Vega was built, Vega One is the result of extensive research on what passionate, informed, health-minded Vega fans wanted most in the next generation of Health Optimizer:
1. Superior nutritional profile
2. A one-scoop complete serving
3. Better digestibility
4. Improved taste and texture
1. Superior Nutritional Profile:
1000 ORAC Antioxidant Blend: we created an all-new super-fruit blend featuring maqui, acai, goji and other berries to give you a broader range of phytonutrients with over 2 times more antioxidants per scoop.
Green Blend: we broadened the spectrum of greens by adding chlorophyll-rich, nutrient-dense superfoods such as kale, broccoli, spinach and alfalfa, along with chlorella, to boost the nutritional profile of Vega One with 20% more greens per scoop (for a total of three full servings of veggies per scoop!)
Protein: we boosted our complete protein blend with SaviSeed protein, greatly increasing the tryptophan content (an essential amino acid). Vega One now boasts 15% more protein per scoop.
Omega-3 (and Fiber!): we added white chia—renowned for its Omega-3 content—to bump our Omega-3s per scoop up by 20%. Chia is also one of the best-quality sources of fiber, rounding out the fiber profile of Vega One nicely.
2. A One-Scoop Complete Serving:
We did surveys, focus groups and collected ongoing consumer feedback; an overwhelming majority of you told us you only took half a serving of Health Optimizer—one scoop—a day. We formulated Vega One’s single-scoop serving to maximize the nutritional density of your one-a-day scoop, so it delivers all the antioxidants, probiotics and digestive enzymes you got from the full two scoop serving of Health Optimizer, plus more protein, greens and Omega-3 than the old single scoop.
3. Better Digestibility:
Higher Net-Gain Nutrition in Every Scoop: we doubled the amounts of digestive enzymes per scoop to help facilitate the breakdown of nutrients during digestion. This allows for better absorption which means higher net-gain nutrition—and we doubled the number of probiotics per scoop, too.
4. Improved Taste and Texture:
With all these changes, it not only resulted in a great nutritional boost, it tastes better too.
Good-for-You Can Taste Good, Too: Beloved as it was for its nutritional profile, the number one complaint about Health Optimizer we heard loud and clear over the years was how (not so delicious) it tasted. Our research was resounding proof that the next generation of Health Optimizer needed a taste overhaul. Even some of our most loyal Vega fans admit to blending Health Optimizer into smoothies—just to make it palatable. Vega One offers premium nutrition AND great taste in the same scoop, but it can also be blended for those adventurous consumers
Ingredients Impact Flavor: After tasting every ingredient in Health Optimizer individually, we discovered a few elements that stood out in all the worst (tasting) ways. We replaced some vitamins and minerals in our blend with more expensive, neutral-tasting sources.
On-the-go Portability: Delivering exceptional nutritional value on-the-go has been one of the cornerstones of Vega formulation. Our research told us the taste of Health Optimizer was a barrier to the very portability it was designed for—Vega One is so delicious mixed with water alone, you’ll never have to sacrifice taste for travel again.
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Comment
Comment by sluze on March 18, 2012 at 5:36pm The real truth isn't so great: http://www.vegacommunity.com/forum/topics/vega-one-downgrade-from-w...
Comment by Jaffer Panezai on February 27, 2012 at 10:57am Is Vega one still a good percentage raw? I know the old vega was 30% raw. What percentage per serving is this product raw?
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