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Vega One: A Nutritionists Perspective
As a long time user and advocate of Vega's Whole Food Health Optimizer, I was hesitant about this "new kid on the block". Is Vega One really an improvement?
As a Nutritionist (and compulsive label reader) my priority is to understand the nutritional benefits, but also the points of difference between one product and another. My comparison of the changes in formulation are based on objective criteria, and actual quantitative differences. As you'll see (and soon taste) the benefits are overwhelming.
If we didn't change a single thing in the formulation of the Whole Food Health Optimizer, and simply halved the recommended serving size (to one, 30g scoop), we felt the nutritional profile was not up to our standards. There wasn't enough of the food based goodness! Not enough EFA's, protein, antioxidants and greens. Food is the foundation. We are extremely passionate about the quality of our product, and the effectiveness for our consumers, so we wanted to formulate an all in one drink that reflected a superior nutritional profile, for a convenient, palatable, one scoop serving size.
One of the first points of difference is in the recommended serving size. Instead of two scoops, we now recommend one. One scoop used to be (apx) 30g of product, it is now (apx) 45g.
In terms of ingredients, the extra 15g per scoop has allowed us to add nutrients. Our sources for the original ingredients remain the same, and our added ingredients include Savi Seed protein, new antioxidant rich fruits for the mixed berry complex, and chia seeds. Sure, there is 250mg less Maca per scoop, and 750mg less chlorella per scoop, however the increase in the overall green content in addition to the other nutritional factors creates a greater net benefit.
Overall, per scoop increases include: protein (now 15g), greens (3 servings now includes more than just chlorella, it also has kale, brocolli, spinach and alfalfa), probiotics and enzymes (equivalent to what 2 scoops of Health Optimizer contained), and more omega 3 EFA's (thanks to the chia seed).
The vitamin and mineral complex is a nice component of the drink. 50% of your RDI is the same % for both one scoop of Vega One and one scoop of Health Optimizer, nothing's changed there. For plant based enthusiasts it can be challenging to ensure you obtain your complete daily intake through food alone, however it remains the preferable means. So using Vega One as a dietary supplement is a great way to get a boost, when our dietary habits may not have covered all bases. We love encouraging people to create balanced meals in addition to their daily Vega. Simply put, food is the foundation.
Vega One tubs now contain 20 servings (compared to 15 before). While the overall grams of each serving is smaller, so is the cost. Having a daily serving is now more accessible.
Price aside, the taste is also more accessible. This reflects the added smooth tasting & easily blended Savi Seed protein, the natural flavors in the mixed berry complex, and a greater proportion of neutral tasting (yet chlorophyll rich) greens. There remains no added sugar or sodium.
Vega One is a reflection of our commitment to formulating the cleanest, best tasting, plant based, all-in-one, "secret weapon". I have no doubt you will enjoy continued, optimal health with the new formulation, and if not, call us & email us at Vega HQ, we ultimately make changes for you, the consumers. Your feedback is always valued.
Comment
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Comment by Orien on February 3, 2012 at 9:35pm -
To me it seems the changes are:
-smaller tub (850g vs. 1030 as before)
-same price
-less maca
-less chlorella and addition of cheaper greens
-addition of salba
-improved flavour (because of addition of sacha inchi protein, mixed berry complex, and probably because of less chlorella)
-decreased recommended serving size
I am a big fan of WFHO and a pharmacist who regularly recommends your products to customers, but these changes are disappointing.
Thanks,
Orien
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Comment by Vega Educator: Emma on February 3, 2012 at 3:50pm
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Hi Tania, yes, absolutely. Snack packs, small and large tubs!
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Hi Jeb, No intention to mis lead. The standard nutritional comparison is scoop to scoop. Nutritionally Vega One is superior per scoop. Pricing is of course per serving. IF you are looking at pricing per scoop the Whole Food Health Optimizer is less expensive, but it's not how that formulation was designed to be served, so therefore this is why pricing comparisons reflect servings. There is effort to help make Vega accessibly affordable, but this is not by cutting costs in nutritional quality, this is through adjusting serving volume (in reflection of overwhelming consumer feedback).
I totally understand having less Maca and Chlorella will not be favorable by some. You can certainly add more (of any number of additional ingredients). I add wheat grass and spinach to my daily Vega and that additional cost is worth it based on my personal needs. Dietary creativity is encouraged!
Thanks for the feedback.
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Comment by Tania Frechette on February 3, 2012 at 3:45pm -
Will the tubs come in 2 sizes like before?
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Comment by Jeb Brown on February 3, 2012 at 3:35pm -
this is misleading- in paragraphs 6 and 7 you compare it scoop for scoop- then in paragraph 8 you say its cheaper because there are more servings in vega one- but if you were using just one scoop of wfho you would have 30 servings- so if you compare serving for serving you get- less protein, less maca, less chlorella, and only 50% of vitamins and minerals- even if you dbl a serving it still has less maca and less chlorella and i assume it will be the same price so if you dbl you will be getting 5 less servings a tub - but from what i gather from the info is the major driving factor to basically cut the nutrition in half is to improve taste!?!-- i personally (and i think i speak for many vegans and vega users) would rather vega one taste worse but still have all the benefits- that on top of cutting down extraordinarily beneficial superfoods like chlorella and maca- those are some of the most expensive supplements on the market; it was a major draw for me to be able to receive a full thrive diet recommended dose of the two inside one product- and i know the info says you've added more greens to counteract the loss of chlorella (while no info on the reduction of maca) but i feel that this was done to make the co. more of a profit while not caring about the nutrition loss for the customers- greens such as alfalfa, spinach, broccoli, and kale are very cheap and easy to buy everywhere while chlorella is not
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